Director of Lifecycle Marketing (Healthtech)

TL;DR

Director of Lifecycle Marketing (Healthtech): Developing and owning the patient-side lifecycle strategy from onboarding to retention using email, SMS, push, and in-app messaging with an accent on data-driven personalization and notification infrastructure. Focus on building AI-assisted workflows, designing rigorous A/B testing programs, and scaling the patient relationship through model-driven segmentation.

Location: Must be based in New York, San Francisco, or Seattle

Salary: $212,000 - $265,000

Company

hirify.global is a Series D healthtech company building a new mental healthcare system to make therapy accessible by automating insurance and practice management.

What you will do

• Own the end-to-end patient lifecycle, including welcome, onboarding, appointment booking, and session retention.
• Select and operate the lifecycle stack (Iterable, Knock, Freshpaint) within a HIPAA-compliant architecture.
• Design and execute a rigorous A/B testing program with incremental holdout measurement.
• Partner with Engineering and Data Science to implement event instrumentation and ML-informed personalization.
• Build AI-assisted workflows for content generation, segmentation, and optimization.
• Hire and develop a lifecycle team of 2–3 specialists in H2 2026.

Requirements

• 5+ years in lifecycle/CRM marketing with hands-on experience in Iterable or Braze.
• Experience building triggered journeys and managing notification layers.
• Strong proficiency in A/B testing, statistical significance, and hypothesis testing.
• Technical ability to work with webhooks, review data schemas, and collaborate with Engineering.
• Active use of AI tools for content, segmentation, or workflow automation.
• Experience in consumer health or subscription-based services where the emotional user journey is critical.

Nice to have

• Experience with HIPAA compliance in marketing communications.

Culture & Benefits

• Comprehensive health package: Medical, Dental, Vision, HSA, and FSA.
• Financial security: 401K and equity grants.
• Work-life balance: Flexible PTO, 13 paid holidays, and a dedicated Holiday Break.
• Family support: 16-week parental leave and Carrot Fertility membership.
• Well-being: Therapy reimbursement and Employee Assistance Program (EAP).
• Practical perks: Work-from-Home stipend and professional development budget.