Director, Provider Marketing (Healthtech)

TL;DR

Director, Provider Marketing (Healthtech): Leading the provider go-to-market experience from acquisition to advocacy with an accent on narrative development, GTM strategy, and community growth. Focus on building high-performing marketing teams and leveraging AI to accelerate channel acquisition messaging.

Location: Remote (New York, must be based in the US)

Salary: $225,600 - $282,000 base

Company

A Series D healthtech company building a new mental healthcare system by automating insurance and administrative workflows for providers.

What you will do

• Reimagine the provider narrative to accelerate adoption of hirify.global’s full feature stack and maximize relationship potential.
• Partner with Growth and Sales teams to develop enablement tools and optimize channel acquisition messaging using AI.
• Lead end-to-end provider GTM strategy and execute best-in-class campaigns across the Provider organization.
• Evolve community programs into a competitive moat to foster loyalty, product adoption, and referrals.
• Build and lead a marketing team blending creative storytelling with analytical rigor and structured A/B testing.

Requirements

• 10+ years of marketing experience, with at least 3 years in a leadership role owning end-to-end GTM strategy.
• Proven track record of executing multi-channel programs in a marketplace, SaaS, or platform business.
• Strong ability to distill complex product value into clear, compelling narratives.
• Experience partnering closely with Sales and Growth teams to own enablement materials.
• Data-driven mindset with hands-on experience in structured experiments and A/B testing.
• Must be authorized to work in the US (E-Verify participant).

Nice to have

• Experience building or scaling community programs as a growth and retention lever.
• Track record of leveraging AI tools to accelerate marketing workflows and testing velocity.

Culture & Benefits

• Comprehensive rewards including equity and 401K retirement savings.
• Robust Medical, Dental, and Vision coverage with HSA/FSA options.
• 16-week parental leave and Carrot Fertility annual reimbursement.
• Flexible PTO and 13 paid holidays, including a special break between December 25th and 31st.
• Work-from-Home stipend and therapy reimbursement.
• Dedicated support for training and professional development.