Sr. Product Marketing Manager (Healthcare)

TL;DR

Sr. Product Marketing Manager (B2B/Healthcare): Owning B2B positioning and messaging across priority audiences to create deal-winning assets for the Sales team with an accent on the GTM toolkit and narrative development. Focus on translating market insights and buyer research into pitch decks, battlecards, and case studies to drive commercial growth.

Location: Must be based in the United States (excluding Hawaii)

Salary: $165,750 – $185,250

Company

A remote-first mental healthcare company dedicated to providing evidence-based, compassionate care to treat the whole person.

What you will do

• Own B2B positioning and messaging for multiple priority audiences.
• Develop and evolve the GTM toolkit, including pitch decks, one-pagers, battlecards, and case studies.
• Collaborate with Sales and B2B Marketing teams to align GTM strategy with field intelligence.
• Conduct primary user research to develop buyer personas and Ideal Customer Profiles (ICPs).
• Utilize AI tools to accelerate research synthesis and asset creation.

Requirements

• 7+ years of relevant professional experience.
• 3+ years in product marketing within marketplaces, employer benefits, healthcare, or B2B2C contexts.
• Proven ability to create messaging frameworks for complex, multi-stakeholder buyers.
• Experience building B2B sales toolkits from a low baseline.
• Must be based in the United States (except Hawaii).
• Proven fluency in leveraging AI tools for productivity and research.

Nice to have

• Direct experience in the mental healthcare industry.
• Strong executive communication and presentation skills for senior leadership.
• 1+ years of experience at a high-growth startup.

Culture & Benefits

• 100% remote work environment with flexible hours for healthy work-life balance.
• Comprehensive health benefits, including medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) retirement plan access.
• Generous time-off, including two company-wide shutdown weeks per year.
• Paid parental leave for all parents.
• New hire home office and quarterly department stipends.