User Acquisition, Creative Strategy Manager (Gaming)

TL;DR

User Acquisition, Creative Strategy Manager (Gaming): Developing and executing performance-driven creative strategies across paid acquisition channels with an accent on the full lifecycle of performance creative from ideation through production, testing, and optimization. Focus on scaling high-impact concepts, designing creative testing frameworks, and managing in-person production shoots to drive user growth.

Location: Atlanta, Georgia, United States. Must be authorized to work for any employer in the U.S.

Company

A leading North American platform for Daily Fantasy Sports (DFS) covering a diverse range of sports leagues and Esports.

What you will do

• Develop and execute performance-driven creative strategies for Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, and Moloco.
• Design and run experiments using a build-measure-learn approach to identify winning creative variables and hooks.
• Lead day-to-day creative development, including briefing, feedback, and guiding on-set execution for in-person shoots.
• Manage external creative and media agencies to increase creative volume and velocity.
• Track and report on key performance metrics such as CPA, CPI, CTR, CVR, and hook rate.
• Collaborate with Digital Acquisition, Product Marketing, Analytics, and Legal teams to align on strategy.

Requirements

• 5+ years of experience in performance marketing, creative strategy, or growth marketing.
• Proven track record of developing and scaling creative that drives measurable user acquisition growth.
• Deep understanding of paid social and digital advertising platforms and their creative best practices.
• Analytical mindset with experience using tools like Tableau and AppsFlyer to inform creative decisions.
• Experience with creative production and managing the production process from brief to delivery.
• Must be authorized to work in the U.S.; no visa sponsorship available.

Nice to have

• Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps.
• Experience leveraging AI tools to accelerate creative ideation and production.

Culture & Benefits

• Company-subsidized medical, dental, and vision plans.
• 401(k) plan with company match.
• Flexible PTO and generous paid leave programs, including 16-week paid parental leave.
• Workplace flexibility and modern schedules focused on results over hours clocked.
• Annual performance reviews with defined opportunities for growth into leadership.
• Company equipment provided (Windows & Mac options).