Marketing Strategy Manager (iGaming)

TL;DR

Marketing Strategy Manager (iGaming): Shaping how the company understands and engages online casino customers by translating insights into actionable strategies with an accent on customer personas, competitive intelligence, and campaign targeting. Focus on synthesizing complex data into clear narratives to influence media mix and messaging across cross-functional teams.

Location: Boston, MA (Headquarters)

Company

hirify.global is a publicly traded technology company specializing in regulated online gaming and sports betting.

What you will do

• Develop and refine customer personas by integrating research insights, performance data, and market trends.
• Define target audiences and influence media mix decisions to drive growth.
• Analyze competitor marketing strategies, creative execution, and positioning to identify growth opportunities.
• Partner with Research, Analytics, and Media teams to translate customer insights into effective campaign strategies and briefs.
• Communicate compelling narratives to influence and align stakeholders on actionable recommendations.
• Take end-to-end ownership of marketing initiatives in a fast-paced, matrixed environment.

Requirements

• At least 5 years of experience in marketing, strategic planning, or customer insights within a B2C environment.
• Experience working with digital or technology brands.
• Data-driven mindset with the ability to synthesize complex data into strategic recommendations.
• Proven track record of driving work independently from concept through execution.
• Strong collaboration and communication skills to influence cross-functional partners.
• Must be able to obtain a gaming license issued by the appropriate state agency.

Culture & Benefits

• Innovation-centric environment that actively integrates AI into operations and customer experiences.
• Opportunity to work in a high-growth, publicly traded (NASDAQ) technology company.
• Commitment to equal opportunity employment and a diverse, inclusive workplace.
• Supportive culture that encourages candidates to apply even if they do not meet every single requirement.