Acquisition Strategy Senior Manager (iGaming)

TL;DR

Acquisition Strategy Senior Manager (iGaming): Leading the offer strategy and execution for the Sportsbook product to maximize new customer activation and value with an accent on data-driven decision making and commercial judgment. Focus on optimizing CPA, ROI, and scaling referral-driven growth through structured experimentation and cross-functional alignment.

Location: Hybrid in New York City

Salary: $127,000 - $159,000 USD

Company

hirify.global is a premier mobile gaming company in the United States and Canada, operating leading brands across sports betting, casino, and horse racing.

What you will do

• Define and lead the end-to-end acquisition offer strategy to drive customer conversion and value across key segments.
• Manage offer investment and commercial outcomes, setting targets for CPA, payback, and ROI.
• Execute all acquisition offers consistently across all channels and customer touchpoints.
• Lead the strategy, performance, and scaling of the Refer-a-Friend acquisition channel.
• Develop and run a testing and optimization roadmap through structured experiments to scale or iterate offers.
• Build and develop a high-performing team focused on commercial thinking and accountability.

Requirements

• 5+ years of experience in commercial, digital, or growth marketing with a focus on consumer acquisition.
• 2+ years of managerial or mentorship experience.
• Bachelor's Degree in Marketing, Business, or an Analytical field.
• Proficiency with marketing tools including Amplitude, Adjust, Google Analytics, Chartio, and Optimizely.
• Strong analytical rigor and a proven track record of delivering business outcomes.
• Must be based in New York City for a hybrid work arrangement.

Culture & Benefits

• Comprehensive health plans including medical, vision, dental, and mental health support.
• 401(k) matching program with up to a 5% match.
• Generous paid personal time off and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• Additional perks including commuter benefits and pet insurance.