Senior Paid Media & Measurement Specialist (Fintech)

TL;DR

Senior Paid Media & Measurement Specialist (Performance Marketing): Leading end-to-end paid media strategy and execution across multiple markets with an accent on measurement, attribution, and incrementality. Focus on designing statistically rigorous tests, automating reporting pipelines, and optimizing user acquisition for web and app.

Location: Hybrid in Berlin, Germany

Company

hirify.global is a fintech platform helping millions of people across Europe grow their wealth.

What you will do

• Lead end-to-end paid media strategy and execution across Meta, TikTok, Google, Reddit, and other channels.
• Manage budgets across various markets using defensible logic to maximize business impact.
• Drive web sign-ups and app installs, focusing on actual incremental lift rather than platform-reported metrics.
• Define the attribution approach and run incrementality and geo-experiments.
• Collaborate with analytics and engineering teams to build tracking foundations and server-side events.
• Automate reporting, budget pacing, and creative rotation to increase efficiency.

Requirements

• 5+ years of experience in paid media with hands-on expertise in Meta, TikTok, and Google Ads.
• Proven track record of running incrementality tests, geo-holdouts, or lift studies.
• Technical proficiency in tracking setups, UTM logic, server-side events, and MMPs.
• Ability to write queries to extract and analyze data.
• Experience with web and app acquisition in performance-led environments.
• Fluency in English.

Nice to have

• Experience in fintech or regulated industries.
• Knowledge of SQL and BI tools (Looker, Power BI).
• Familiarity with Marketing Mix Modelling (MMM).
• Conversational German, Spanish, or French.

Culture & Benefits

• Competitive salary and stock options.
• Hybrid work model with the option to work from another country for up to three months per year.
• Generous vacation policy beyond the legal minimum.
• Annual €1,200 learning and growth budget.
• Inclusive and diverse international environment with a team from 17+ countries.