CRM Manager (Marketplace)

TL;DR

CRM Manager (Marketplace): Managing and evolving the end-to-end CRM function to drive acquisition, engagement, and retention through data-led lifecycle marketing with an accent on automated customer journeys and scalable operations. Focus on transitioning from campaign-based marketing to automated lifecycle flows and linking CRM performance directly to revenue growth.

Location: Hybrid in London (2–3 days in office)

Salary: £65,000 – £80,000

Company

A marketplace company entering a major growth phase and evolving its business model into a product-led, scalable platform.

What you will do

• Own and evolve the end-to-end CRM function to transform it into a core growth engine for acquisition and retention.
• Build and optimize automated lifecycle journeys across the entire customer funnel.
• Develop and execute growth strategies focused on upgrades, cross-selling, and retention.
• Lead CRM operations to ensure process consistency, quality assurance, and scalability.
• Collaborate with Product and Engineering teams to shape CRM systems and the overall roadmap.
• Report on performance by linking CRM activity directly to revenue impact.

Requirements

• 5–7+ years of CRM or lifecycle marketing experience in SaaS, B2B, or marketplace environments.
• Hands-on expertise with Braze or similar CRM platforms.
• Proven track record of transitioning manual campaigns into automated lifecycle journeys.
• Strong data and analytics capabilities, including segmentation and basic SQL.
• Experience managing teams while remaining hands-on in execution.
• Must be based in London for hybrid office attendance.

Culture & Benefits

• High-visibility role with the ability to influence business-wide growth strategy.
• Opportunity to establish the CRM function as a primary commercial driver.
• Direct exposure to cross-functional leadership across Product, Sales, and Marketing.
• Inclusive work environment committed to equal opportunity and diversity.