Activation Growth Manager (Fintech)

TL;DR

Activation Growth Manager (Fintech): Accelerate consumer time-to-value by designing and scaling data-driven onboarding journeys that maximize activation velocity and early adoption with an accent on multi-channel automated flows and behavioral insights. Focus on launching A/B testing roadmaps, optimizing MarTech stack, and producing friction reports to enhance funnel efficiency.

Colombia-focused fintech platform serving local customers and merchants.

Company

Leading Buy Now, Pay Later provider and banking platform in Colombia, serving 2M+ customers and 20K+ merchants with deposits, payments, credit, and e-commerce services.

What you will do

• Accelerate activation velocity by identifying and removing friction in the 0-to-1 onboarding funnel to increase first-transaction conversions.
• Design and deploy multi-channel automated journeys (SMS, Push, WhatsApp, Email) to drive prospects from approved to active status.
• Institutionalize experimentation framework with weekly A/B tests to improve funnel efficiency.
• Produce monthly behavioral insights and friction reports using SQL for actionable enhancements.
• Optimize MarTech stack (Braze, Segment, Claude) for event-based activation flows.

Requirements

• 5+ years in Growth, Lifecycle Marketing, or Retention in high-growth digital companies (Fintech, E-commerce).
• Expertise in Braze (or similar) for end-to-end automated journeys and multi-channel orchestration (Push, WhatsApp, In-App, Email).
• Strong SQL proficiency for funnel analysis, cohort tracking, and data storytelling.
• Experience designing and analyzing A/B tests, audience segmentation, and AI integration for personalization.
• Consumer-centric mindset with ownership for 0-to-1 implementation and KPI delivery.

Culture & Benefits

• Work on impactful problems redefining shopping, payments, and banking in Colombia.
• High-growth environment with influence on technology, strategy, and culture.
• World-class team emphasizing excellence, ownership, and collaboration.
• Competitive compensation, equity, and comprehensive benefits.

Hiring process

• People Interview (30 min) with recruiter.
• Initial Interview (45 min) with hiring manager on skills and approach.
• Deep Dive Interview (30 min) with team members.
• Case Study (3-5 days) on real-world challenge.
• Co-Founder Interview for final alignment.