Vice President, Marketing (Healthtech)

TL;DR

Vice President, Marketing (Healthtech): Leading and operationalizing an enterprise-wide marketing and communications strategy for a tech-enabled pediatric medical group with an accent on B2B, B2B2C, and D2C growth. Focus on scaling a data-driven marketing function, developing human-centered narratives for complex care models, and leveraging AI-enabled tools for performance optimization.

Location: Remote (United States)

Salary: $200,000 - $240,000

Company

hirify.global is a tech-enabled, pediatrician-led medical group reimagining care for children with special health care needs through virtual and in-home medical, behavioral, and social care.

What you will do

• Develop and execute an end-to-end marketing strategy across brand, communications, growth, and engagement marketing.
• Lead and build a high-performing marketing team using modern infrastructure, automation, and AI-enabled tools.
• Manage integrated marketing strategies for B2B (health plans), B2B2C (payer partnerships), and D2C (patient enrollment).
• Oversee PR and thought leadership to position the organization as a leader in pediatric value-based care and healthtech innovation.
• Partner with commercial and clinical teams to support pipeline growth and ensure patient communication reflects the healthcare journey.
• Establish and monitor KPIs and dashboards to measure performance across all marketing channels.

Requirements

• 15+ years of experience in marketing and communications, preferably within healthcare or healthtech.
• 10+ years of marketing leadership experience with direct responsibility for building high-performing teams.
• Must be based in the United States.
• Proven success leading integrated marketing across B2B, B2B2C, and D2C channels.
• Deep expertise in value-based care and experience engaging Medicaid or underserved populations.
• In-depth knowledge of the healthcare ecosystem, including clinical workflows and payer/provider dynamics.

Culture & Benefits

• Competitive medical, dental, and vision insurance with company-funded HSA.
• 401(k) with 4% match, vested 100% from day one.
• 20 days PTO plus 10 company holidays and 2 floating holidays.
• Paid new parent leave, employer-paid disability, and life insurance.
• Eligibility to participate in an employee equity purchase program.