Product Marketing Manager (Engineering Software)

TL;DR

Product Marketing Manager (Engineering Software): Leading go-to-market strategy, positioning, and growth for CAD, design, and simulation software with an accent on technical buyer personas and transactional e-commerce models. Focus on optimizing digital buying journeys, crafting outcome-driven messaging, and driving product adoption through scalable GTM motions.

Location: Reston, VA, USA. Must be based in the United States (EST time zone alignment required).

Company

hirify.global is an AI-forward company providing industry-leading CPQ, PLM, and design solutions to empower manufacturing businesses across the global value chain.

What you will do

• Own positioning, value propositions, and persona-based messaging for CAD and simulation products across digital channels.
• Develop and execute end-to-end go-to-market strategies optimized for transactional sales, subscriptions, and e-commerce.
• Partner with Product, Sales, and Customer Success to optimize pricing, packaging, and funnel conversion rates.
• Conduct market and competitive research to identify trends in engineering software adoption and buying behaviors.
• Utilize AI tools to scale messaging and track PMM performance metrics tied to revenue and adoption.
• Collaborate cross-functionally to align the product roadmap with market demand and user feedback.

Requirements

• 3-5+ years of experience in product marketing for B2B or consumer software.
• Proven track record supporting transactional, self-serve, or product-led growth (PLG) models.
• Ability to translate complex technical capabilities into simple, compelling customer value.
• Experience using data and analytics to inform GTM decisions and performance measurement.
• Must be based in the United States and able to work within EST hours.

Nice to have

• Experience marketing CAD, simulation, or engineering productivity tools.
• Familiarity with freemium strategies, subscription models, or usage-based pricing.
• Exposure to in-product messaging, onboarding, and lifecycle marketing.

Culture & Benefits

• Comprehensive health package including Medical, Dental, and Vision Insurance.
• Financial security through a 401(k) Plan and Life Insurance.
• Health Savings Account (HSA) and Employee Assistance Program.
• Paid Time Off (PTO), Sick Leave, and Parental Leave.
• Bonus-eligible position within a fast-paced, AI-driven environment.

Hiring process

• Application followed by a mandatory 30-minute online pre-employment assessment.