Lead Product Marketing Manager (Commerce)

TL;DR

Lead Product Marketing Manager (Commerce): Defining and leading the product marketing strategy for a commerce solution with an accent on positioning, GTM strategy, and revenue impact. Focus on scaling a high-performing team, translating complex AI concepts into compelling narratives, and driving pipeline growth.

Location: Remote (Global), Hybrid, or Onsite (Canada, Netherlands, UK)

Company

hirify.global is a pioneer in AI-powered search and recommendations, using machine learning to personalize digital experiences for customers and employees.

What you will do

• Define and lead the product marketing strategy, including positioning, target segments, and growth priorities.
• Lead, mentor, and grow a team of product marketers to elevate execution standards.
• Own and evolve the go-to-market (GTM) strategy to drive acquisition and expansion across channels.
• Develop differentiated positioning and messaging based on customer and competitive insights.
• Partner with Product, Sales, and Demand Generation to drive measurable pipeline impact.
• Elevate sales enablement and customer storytelling to strengthen market presence.

Requirements

• 7+ years of experience in marketing.
• 3–5+ years of experience in product marketing within ecommerce or digital commerce.
• Proven experience executing GTM strategies with Product, Sales, and Marketing leadership.
• Experience leading or mentoring team members.
• Strong strategic thinking and ability to connect insights to business outcomes.

Nice to have

• Experience in enterprise technology, particularly AI-driven platforms.
• Experience influencing executive stakeholders and contributing to company-level strategy.
• Strong analytical mindset to tie initiatives to revenue impact.
• Exceptional storytelling skills for translating complex concepts.

Culture & Benefits

• Flexible work modes: In-person, Hybrid, or Remote (hiring worldwide).
• Collaborative, diverse, and trusting work environment.
• Culture of continuous learning and tackling cutting-edge technical challenges.
• Commitment to accessible employment practices and diversity.