Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS/Automotive): Driving the go-to-market engine for the Software Business Unit, owning positioning and messaging for iMotor Websites, Matador AI, and CRM tools with an accent on sales enablement and competitive intelligence. Focus on translating complex SaaS capabilities into buyer-relevant narratives to increase pipeline, conversion, and competitive win rates.

Location: Remote (Toronto, ON)

Company

hirify.global is a digital marketplace business and part of the global CAR Group, specializing in buying and selling experiences across various vehicle and equipment industries.

What you will do

• Own end-to-end positioning and messaging architecture for all Software BU products, including iMotor Websites, Matador AI, DP360 CRM, and Statistical Surveys.
• Develop and execute comprehensive go-to-market launch plans and playbooks to align Product, Sales, and Marketing teams.
• Lead the competitive intelligence function by building battlecards, objection-handling guides, and conducting win/loss analysis.
• Build and maintain a sales enablement content library, including product-specific decks, ROI calculators, and case studies.
• Collaborate cross-functionally to translate roadmap investments into market-facing narratives and buyer insights.
• Run regular product and messaging training sessions for the sales force.

Requirements

• 4–6+ years of Product Marketing experience in a B2B SaaS environment.
• Direct ownership of positioning, messaging, and go-to-market execution.
• Proven track record of building and maintaining utilized sales enablement programs.
• Experience owning competitive intelligence programs, including battlecards and win/loss analysis.
• Exceptional written communication skills for creating compelling sales narratives.
• Ability to work in a fast-moving, high-accountability environment.

Nice to have

• Experience marketing to dealership verticals (automotive, powersports, RV, marine, or commercial truck).
• Familiarity with Websites, Digital Advertising, CRM, DMS, or Conversational AI SaaS products.
• Experience managing a portfolio of multiple SaaS products under a unified BU structure.
• Experience running structured win/loss interview programs.

Culture & Benefits

• Flexible work options, including the ability to be 100% remote.
• Generous paid time off, with up to 31 days in the first year.
• Comprehensive benefits package including medical, dental, and vision.
• 401K with company match.
• Access to continuing education via LinkedIn Learning.
• Inclusive and supportive work environment within a global group of businesses.