Director Of CRM (Marketing)

TL;DR

Director Of CRM (Marketing): Driving incremental revenue from current and lapsed subscribers through global upgrade, upsell, and winback strategies with an accent on lifecycle orchestration and channel health. Focus on scaling high-impact programs across email, push, and in-app messaging while leading a high-performing CRM team.

Location: Must be based in New York City, NY, USA (requires a minimum of 3 days/week in office)

Salary: $160,000 - $175,000

Company

hirify.global is a digital language learning platform that leverages expert-crafted content and technology to help millions of users become conversational in new languages.

What you will do

• Define and own the global expansion strategy and quarterly roadmap for upgrade, upsell, and winback revenue.
• Architect segmented customer journeys by lifecycle stage, behavior, and intent across email, push, and in-app channels.
• Lead experimentation roadmaps (A/B/MVT) and maintain a winning playbook by segment and region.
• Oversee channel health, deliverability, and compliance with regional regulations such as GDPR and CAN-SPAM.
• Manage and develop a team of CRM managers and associates, setting clear goals and growth pathways.
• Partner cross-functionally with Product Growth, Data, Engineering, and Finance to maximize program impact.

Requirements

• 8+ years in CRM or lifecycle marketing, including campaign strategy and automation.
• At least 3 years of experience in team management.
• Proven track record of driving direct sales in a subscription or product-led environment.
• Proficiency with CRM platforms (Emarsys, Braze, Klaviyo) and analytics tools (Tableau, Looker, Amplitude).
• Must be based in NYC and able to work in office 3+ days per week.

Culture & Benefits

• Competitive compensation, PTO, and comprehensive benefits.
• Opportunity to have a significant impact on a global product and millions of learners.
• Career growth and skill development opportunities.
• Purpose-driven environment focused on creating mutual understanding through language.