Senior Product Marketing Specialist, Public Sector (Cybersecurity)

TL;DR

Senior Product Marketing Specialist, Public Sector (Cybersecurity): Driving the go-to-market strategy for Okta's identity solutions within the federal public sector with an accent on messaging, positioning, and sales enablement. Focus on translating complex technical cybersecurity concepts into compelling narratives and navigating government procurement and compliance.

Location: Washington, DC (Candidates in California, Colorado, Illinois, New York, and Washington are also considered)

Salary: $126,000 — $172,000 USD

Company

Okta is The World's Identity Company, providing secure access, authentication, and automation platforms to secure identity for organizations of all sizes.

What you will do

• Drive and support the go-to-market strategy for Okta's solutions specifically for the federal Public Sector.
• Develop clear, differentiated messaging and positioning tailored to the Public Sector audience.
• Create content including presentations, datasheets, whitepapers, blog posts, and website copy to support demand generation.
• Develop and deliver training tools to enable the sales team to sell effectively to government entities.
• Maintain expert-level market intelligence on customer needs, trends, and the competitive landscape.
• Partner cross-functionally with Product Management and Sales to ensure strategic alignment.

Requirements

• 4+ years of product marketing experience in enterprise software, SaaS, or cybersecurity.
• Deep understanding of the Public Sector market, including procurement processes and compliance (e.g., FedRAMP, DoD).
• Proven track record of executing successful go-to-market strategies.
• Exceptional storytelling and communication skills to translate technical concepts into narratives.
• Bachelor's degree in marketing, business, or a related field (MBA is a plus).
• Must be based in the United States.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Equity and bonus opportunities.
• 401(k) and flexible spending account.
• Paid time off, including PTO and parental leave.
• Immersive, in-person onboarding experience to accelerate impact and team connection.