Regional Content Marketing Lead (SaaS)

TL;DR

Regional Content Marketing Lead (SaaS): Developing and executing a regional content strategy to drive demand generation, thought leadership, and brand awareness for B2B SaaS solutions with an accent on content localization and multi-channel distribution. Focus on creating compelling assets across blogs, whitepapers, and videos to support pipeline growth and customer advocacy.

Location: Hybrid setup in Munich, Germany

Company

hirify.global supports businesses in their digital transformation and growth journey through reliable, secure, and sustainable automation processes.

What you will do

• Develop and manage the regional content strategy and calendar for SMB and Enterprise target audiences.
• Create original B2B content including blogs, long-form articles, whitepapers, infographics, videos, and podcasts.
• Collaborate with global teams to localize and transcreate marketing assets for use in CE&I campaigns.
• Support PR initiatives and manage organic social media presence to increase brand visibility.
• Optimize regional web pages and content for SEO to improve organic visibility and conversion rates.
• Track performance, report on ROI, and optimize future content initiatives based on data-driven insights.

Requirements

• Minimum 3 years of experience in marketing with measurable success in B2B demand campaign management.
• Background in a technology or SaaS company operating within a global matrix organization.
• Fluency in English and German (written and spoken) is required.
• Experience with localization processes and tools (e.g., Smartling) and creative tools like Canva.
• Familiarity with marketing automation platforms such as Eloqua or Pardot.
• Must be based in or able to work in a hybrid setup in Munich, Germany.

Nice to have

• Fluency in Spanish.
• Knowledge of account-based marketing (ABM) strategies and tools.

Culture & Benefits

• Hybrid work model blending office and remote setup for a balanced lifestyle.
• Access to a 24/7 online learning platform for professional growth.
• Complimentary employee assistance program for mental health support.
• Inclusive community with a dedicated philanthropy program.
• Competitive Total Rewards package including a generous referral scheme.