Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS): Owning product positioning, messaging, and go-to-market strategies for AI-powered tools for solopreneurs with an accent on translating product vision into actionable growth narratives. Focus on driving product adoption through customer research (JTBD), segmentation, and cross-functional alignment between Product and Growth teams.

Location: Must be based in LATAM

Company

hirify.global is a remote-first company providing AI-powered website building and business tools to help solopreneurs and microbusinesses succeed.

What you will do

• Own product positioning, segmentation, and messaging frameworks across all customer touchpoints.
• Define value propositions based on customer Jobs-to-be-Done (JTBD) and real outcomes.
• Lead end-to-end Go-To-Market (GTM) strategies for new products, features, and pricing changes.
• Translate market trends and competitive analysis into differentiated positioning and GTM decisions.
• Build alignment across Product, Growth, Lifecycle, Brand, and Creative teams to ensure narrative clarity.
• Develop internal enablement assets such as launch briefs, narrative decks, and FAQs.

Requirements

• 7+ years of experience in Product Marketing or Product Strategy within SaaS or PLG environments.
• Proven track record of executing end-to-end GTM strategies with measurable adoption success.
• Expertise in customer research methodologies (JTBD) and competitive analysis.
• Strong experience in defining positioning and messaging frameworks.
• High competency in cross-functional collaboration with Product, Growth, and CX teams.
• Location: Must be based in LATAM

Nice to have

• Experience working with solopreneurs, microbusinesses, or B2C audiences.

Culture & Benefits

• Fully remote work environment with flexible hours focused on results.
• Diverse international team with over 50 nationalities.
• Remote office setup bonus and a unique workation policy.
• Continuous growth support via company-wide access to LinkedIn Learning.
• Annual compensation reviews and employee assistance programs.