Community Manager (DACH)

TL;DR

Community Manager (Social Media): Managing brand voice and engagement for Shark Home, Shark Beauty, and Ninja across Instagram and TikTok with an accent on proactive community growth and UGC amplification. Focus on social listening, identifying micro-trends, and converting customers into brand advocates.

Location: Based in Frankfurt am Main, Germany (hybrid, regular in-office days required)

Company

Global product design and technology company specializing in disruptive lifestyle solutions for the home.

What you will do

• Own the brand voice and interactions across comments, DMs, and mentions for Shark Home, Shark Beauty, and Ninja.
• Proactively engage in trending conversations and creator content on Instagram and TikTok to increase brand visibility.
• Inspire, surface, and amplify User Generated Content (UGC) to build genuine brand advocacy.
• Perform social listening to monitor sentiment, competitor health, and emerging micro-trends.
• Develop response playbooks, tone-of-voice guides, and escalation protocols for each brand.
• Track and report community KPIs, including engagement rates, sentiment scores, and follower growth.

Requirements

• 2+ years of experience in community management or social media (brand-side or agency).
• Fluent in German and English (written and spoken).
• Expert knowledge of Instagram and TikTok algorithms, formats, and community dynamics.
• Experience with social listening tools such as Brandwatch, Talkwalker, or Sprout Social.
• Strong copywriting instincts for high-engagement social interactions.
• Must be based in Frankfurt or willing to commute for regular in-office days.

Nice to have

• Background in a social-first agency environment.
• Experience with DACH consumer brands in home, beauty, or kitchen categories.
• On-camera confidence for community content moments.
• Familiarity with tools like Dash Hudson, Emplifi, or Sprinklr.

Culture & Benefits

• Competitive health insurance and retirement plans.
• Paid time off and wellness programs.
• Employee stock purchase options and hirify.global product discounts.
• High-impact learning programs for personal and professional growth.
• Inclusive culture focusing on diversity, equity, and individual impact.