Director, Creative Marketing (Lifecycle and Organic Growth)

TL;DR

Director, Creative Marketing (Lifecycle and Organic Growth): Overhauling customer communications and building a brand tone of voice for a car ownership super app with an accent on relationship-driven messaging and user empathy. Focus on transforming transactional copy into value-additive experiences across CRM, email, and organic channels.

Location: Remote (Must be based in the US or Canada)

Salary: $135K – $185K (USD) / CA$125K – CA$175K (CAD) + Equity

Company

hirify.global is an AI-powered super app designed to radically simplify every aspect of car ownership, from insurance and financing to maintenance.

What you will do

• Define the brand personality and voice from scratch in partnership with the CEO.
• Overhaul existing customer communications across CRM, email, SMS, and in-app copy.
• Shift messaging from functional and direct to relationship-driven and value-additive.
• Collaborate with Product, Design, and Growth teams to build trust and drive long-tail conversion.
• Develop organic content strategies to drive growth and brand affinity through social media and communities like Reddit.

Requirements

• 7+ years of experience in creative marketing with a focus on organic growth and copywriting.
• Proven track record with organic channels including email, SMS, and social media.
• Experience working with consumer-facing brands.
• Ability to translate complex and stressful topics into engaging, human, and accessible copy.
• Bachelor's Degree.

Culture & Benefits

• Comprehensive health, dental, and vision coverage.
• Paid time off and paid parental leave.
• 401(K) (US) or RRSP (Canada) plan with employer matching.
• Equity/stock options opportunities.
• Wellness benefits and a high-growth, data-driven startup environment.