Creative Lead, Lifecycle & Retention (Marketing)

TL;DR

Creative Lead, Lifecycle & Retention (Marketing): Transforming functional transactional communications into trust-building interactions across CRM, email, SMS, and in-app channels with an accent on brand storytelling and empathetic tone. Focus on defining a scalable communication system, crafting high-quality copy, and translating user pain points into narratives that drive engagement and long-term loyalty.

Location: Remote (United States)

What you will do

• Lead the end-to-end transformation of lifecycle communications across CRM, email, SMS, and in-app channels.
• Define and establish a scalable tone of voice and brand communication system in partnership with senior leadership.
• Personally craft high-quality copy for campaigns, product messaging, onboarding flows, and retention journeys.
• Collaborate with Product, Growth, Design, and Customer Insights teams to translate user pain points into narratives.
• Analyze community channels and user feedback to inform messaging strategy and brand perception.
• Shape early-stage brand identity and expand into organic content initiatives such as social storytelling.

Requirements

• 5+ years of experience in creative marketing, copywriting, or lifecycle/CRM-focused roles within consumer-facing brands.
• Proven ability to write human-centered copy for email, SMS, push notifications, and in-app messaging.
• Strong portfolio demonstrating both strategic messaging work and high-quality creative writing.
• Deep understanding of audience development, product positioning, and emotional storytelling.
• Experience working in fast-paced, data-informed environments.
• Must be based in the United States.

Culture & Benefits

• Competitive salary and equity opportunities as part of the total compensation package.
• Comprehensive health, dental, and vision insurance.
• Paid time off and paid parental leave.
• 401(k) retirement plan with employer matching.
• Wellness programs and additional employee support benefits.
• Flexible work environment depending on role requirements.