Lifecycle Marketing Manager (SaaS)

TL;DR

Lifecycle Marketing Manager (SaaS): Driving lifecycle-led business impact through customer engagement initiatives for invoicing solutions with an accent on activation, retention, and revenue growth. Focus on designing end-to-end experiences across email, push, and in-app messaging in a Product-Led Growth (PLG) environment.

Location: Remote in Canada (Hybrid/In-office options available if near a company office)

Salary: $89,000 – $109,000 CAD

Company

hirify.global is a leading service commerce platform that provides tailored end-to-end SaaS solutions to digitally transform the service economy for over 725,000 customers.

What you will do

• Design and execute end-to-end lifecycle experiences across email, push notifications, and in-app messaging.
• Develop lifecycle strategies and hypotheses to drive customer activation, retention, feature adoption, and monetization.
• Translate business priorities and customer insights into engagement initiatives that influence customer behavior.
• Collaborate cross-functionally with Product, Product Marketing, Growth, and Data teams to align messaging.
• Monitor performance using measurement frameworks and run experiments to optimize lifecycle outcomes.

Requirements

• 5–7+ years of experience in lifecycle, growth, or customer marketing roles.
• Proven track record of owning customer journeys tied to business outcomes.
• Experience working in B2B SaaS or Product-Led Growth (PLG) environments.
• Strong analytical and quantitative skills for data-driven decision-making.
• Must be eligible to work in Canada without sponsorship.

Nice to have

• Experience with marketing automation platforms such as Braze, Iterable, or HubSpot.
• Exposure to payments-related initiatives and monetization strategies.
• Experience partnering closely with Product and Product Marketing teams.

Culture & Benefits

• Flexibility to work 100% remotely, hybrid, or in-office within Canada.
• Comprehensive wellness benefits, including an annual wellness stipend.
• 3 weeks of initial vacation, a paid volunteer day, and two floating holidays.
• Financial perks including an Employee Stock Purchase Program and RRSP with 4% company match.