(Senior) Product Marketing Manager (SaaS)

TL;DR

(Senior) Product Marketing Manager (SaaS): Develop and refine clear positioning, value propositions, and go-to-market plans for a photography workflow platform with an accent on customer-centric narratives and cross-functional alignment. Focus on translating product capabilities into compelling messaging, driving feature launches, and improving sales conversion and customer retention.

Location: Remote from Canada (Eastern time)

Salary: CA$90K – CA$120K

Company

SaaS platform dedicated to digitalizing the photography industry with end-to-end workflow and e-commerce solutions for photographers.

What you will do

• Develop and refine differentiated product positioning and value propositions
• Translate product capabilities into compelling customer narratives across marketing and sales touchpoints
• Define and drive go-to-market plans for new features and products
• Create sales enablement materials like pitch decks, battlecards, and messaging frameworks
• Conduct customer research, market analysis, and define ICPs and personas
• Align Product, Marketing, Sales, and Customer Success on priorities, launches, and user journey improvements

Requirements

• 5+ years in Product Marketing or similar roles in B2B SaaS
• Proven experience in go-to-market strategy and product launches
• Strong track record of cross-functional collaboration with Product and Sales
• Exceptional messaging and storytelling skills
• Strategic thinking with hands-on execution and data-informed mindset
• Customer-first, impact-driven, collaborative, and proactive mindset

Culture & Benefits

• Tight-knit team of 150+ talented individuals with entrepreneurial spirit
• Equal opportunities and inclusive environment regardless of background or identity
• Profitable business model empowering photographers to focus on their craft