Lifecycle Marketing Specialist (Email, Ecommerce)

TL;DR

Lifecycle Marketing Specialist (Email, Ecommerce): Scaling the lifecycle marketing program by building and optimizing email campaigns and flows in Klaviyo with an accent on segmentation and performance tracking. Focus on executing end-to-end email campaigns, conducting A/B tests, and improving customer retention through data-driven iterations.

Location: Remote (Must be based in Canada)

Company

A fast-growing, sustainable subscription-based produce service on a mission to make fresh produce more affordable and accessible across Canada.

What you will do

• Execute end-to-end email campaigns in Klaviyo, including building, QA'ing, and scheduling.
• Ideate and write email copy based on established strategies and brand guidelines.
• Maintain and optimize lifecycle flows, such as welcome, post-purchase, and abandoned checkout.
• Manage audience segmentation to ensure the right message reaches the right audience.
• Lead A/B testing across subject lines, creative, messaging, and timing.
• Monitor daily performance metrics to identify patterns and implement strategic improvements.

Requirements

• 1–2 years of experience in email marketing, CRM, lifecycle, or marketing operations.
• Hands-on proficiency with Klaviyo, specifically campaigns, segments, and flows.
• Must be based in Canada.
• Strong attention to detail, particularly regarding QA and campaign setup.
• Ability to write and edit effective email copy.
• Solid understanding of segmentation and audience logic.

Culture & Benefits

• Remote work with a flexible schedule.
• Health plan (available after 6 months).
• RRSP and pension plan (available after 12 months).
• Free grocery plan.
• Paid Time Off (PTO).
• Significant potential for professional growth within a fast-paced startup.