Senior Lifecycle Marketing Manager (SaaS)

TL;DR

Senior Lifecycle Marketing Manager (SaaS): Driving growth across the customer journey from lead conversion to expansion with an accent on behavior-based lifecycle programs and AI-driven personalization. Focus on optimizing trial-to-paid conversion, accelerating onboarding, and increasing customer retention through data-driven experimentation.

Location: Must be based out of hubs in Montréal, Toronto, Miami, San Francisco or Raleigh

Company

hirify.global is an AI-powered maintenance and asset management platform serving over 13,000 customers globally.

What you will do

• Own end-to-end lifecycle journeys for both PLG and Sales-Assisted motions to improve time-to-value and trial-to-paid conversion.
• Define and manage lifecycle segmentation based on user behavior, personas, and funnel stages.
• Execute A/B and multivariate testing for messaging, timing, offers, and channel mix across email, in-app, and web chat.
• Collaborate with Sales and RevOps on lead routing, scoring, and lifecycle-to-sales handoffs.
• Manage core programs including MQL/PQL nurture, onboarding, activation, and re-engagement.
• Leverage AI tools to accelerate personalization and automate operational tasks while maintaining quality.

Requirements

• 5–7+ years of experience in Lifecycle, CRM, or Growth marketing within B2B SaaS.
• Proven track record in both pre-sales conversion (lead to opportunity) and post-sales retention programs.
• Proficiency with HubSpot (required) and experience with in-app tools like Pendo or Intercom.
• Experience with BI tools (Looker, Tableau, Google Data Studio) and Salesforce.
• Must be based in or able to work from hubs in Montréal, Toronto, Miami, San Francisco, or Raleigh.
• Daily fluency in AI tools (ChatGPT, Claude, Gemini) for workflow automation and creative generation.

Culture & Benefits

• Competitive salary and meaningful equity opportunities.
• Comprehensive healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Flexible "Take what you need" PTO policy.
• Meritocratic culture based on "Smart Humble Optimist" values.