Senior Data Analyst (Marketing)

TL;DR

Senior Data Analyst (Marketing): Translating complex marketing and sales data into actionable insights to drive revenue growth and efficiency with an accent on lead generation, conversion funnels, and marketing ROI. Focus on developing attribution models, building self-serve reporting frameworks, and optimizing marketing spend through advanced data modeling.

Location: Hybrid (New York City) - minimum 3 days/week in office

Salary: $120,000 - $135,000

Company

A digital language learning platform focused on creating mutual understanding through expert-crafted content and behavioral analysis.

What you will do

• Analyze marketing campaign performance and sales data to identify revenue growth opportunities.
• Optimize lead generation activities and conversion funnels to remove bottlenecks and improve nurturing strategies.
• Develop dashboards and reports for executive leadership to communicate marketing performance effectively.
• Collaborate with marketing and product leads to provide data-driven strategic recommendations.
• Build self-serve analytics frameworks using BI tools or company-owned AI tooling.
• Maintain data quality, documentation, and marketing attribution models to ensure consistency across teams.

Requirements

• 4+ years of experience as a Data Analyst supporting marketing and/or revenue teams.
• Strong proficiency in SQL and Python or R for data extraction and manipulation.
• Experience with data visualization tools such as Tableau.
• Solid understanding of marketing KPIs, including CAC, LTV, and ROAS.
• Must be based in New York City (NYC) to meet the hybrid office requirement.
• Bachelor's or Master's degree in a quantitative field like Statistics, Mathematics, or Economics.

Nice to have

• Experience with Databricks and dbt.
• Knowledge of marketing attribution models and incrementality testing.
• Experience with task automation through agentic AI.
• Prior experience working with SaaS products.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) program with company match.
• Paid Time Off (PTO) and parental leave.
• Full access to hirify.global for personal language learning.
• Opportunity to work in a global company with a purpose-driven mission.