Head of Marketing (Gamedev)

TL;DR

Head of Marketing (Gamedev): Maximizing the commercial success of the game portfolio by driving demand and shaping go-to-market strategies with an accent on high-impact integrated marketing campaigns. Focus on aligning product positioning with market potential and leading cross-functional collaboration between product, sales, and external IP holders.

Location: In-person/in-office only; remote positions are not available

Company

A leading game publisher and developer specializing in bringing major franchises like Tomb Raider and Star Wars to multiple platforms.

What you will do

• Define and lead global go-to-market (GTM) strategies for the entire game portfolio.
• Manage marketing budgets and allocate resources based on performance and priorities.
• Execute integrated campaigns across PR, digital, paid media, influencer, and social channels.
• Partner with Business Intelligence to build reporting models and optimize marketing ROI.
• Act as the primary marketing contact for licensors, IP holders, and platform partners (PlayStation, Xbox, Nintendo, Steam).
• Build and develop a high-performing marketing team across brand, digital, and PR functions.

Requirements

• 12+ years of marketing or PR experience within the video game industry.
• 5+ years of experience managing and mentoring high-performing teams.
• Proven success leading GTM strategies for premium products and growing successful game franchises.
• Strong understanding of player behavior and console/PC platform ecosystems.
• Experience working with licensed IPs and external stakeholders.
• Bachelor’s degree in Business, Game Design, or Marketing (MBA preferred).

Culture & Benefits

• Commitment to equal employment opportunity and a work environment free of discrimination.
• Collaborative and creative culture focused on crafting high-quality, engaging games.
• Opportunity to work with world-renowned gaming franchises.