Marketing Director (Gamedev)

Location: Beverly Hills, California, United States; full-time, in-office

Salary: $120,000–$140,000 annually, based on experience and qualifications.

Company

hirify.global is a video game company developing and publishing immersive gaming experiences across multiple platforms, along with short-form video content.

What you will do

• Lead strategic marketing planning and execution across digital marketing, paid media, SEO/SEM, social campaigns, PR, advertising, brand promotion, and content marketing.
• Develop data-driven strategies using player behavior, campaign results, KPIs, and market trends to optimize marketing performance throughout the game lifecycle.
• Lead the creation of game trailers, social media assets, Steam videos, and other marketing collateral.
• Coordinate marketing initiatives with product, operations, creative design, development, PR, legal, analytics, publishers, contractors, and Chinese partners.
• Plan and oversee department and project budgets, paid media spend, campaign pacing, timelines, and performance reporting.
• Provide senior management with campaign insights, strategic recommendations, risk assessments, and optimization plans.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; a master’s degree is preferred.
• 7+ years of marketing experience in the gaming or entertainment industries.
• Demonstrated experience leading campaigns across digital, social, and paid media channels.
• Strong project management, budget oversight, leadership, communication, and team-building skills.
• In-depth knowledge of gaming and digital marketing trends.
• Must be legally authorized to work in the United States at the time of application; visa sponsorship, including H-1B sponsorship, is not available now or in the future.

Nice to have

• Master’s degree in Marketing, Business, or a related field.
• Bilingual English and Mandarin proficiency.

Culture & Benefits

• Collaborative work across marketing, game development, product, operations, creative, analytics, PR, legal, and regional teams.
• Medical, dental, and vision insurance.
• 401(k) retirement plan with company contributions.
• Paid vacation, sick leave, and holidays.
• Training, workshops, and conferences for professional development.
• Professional engagement with mature, violent, sexual, graphic, or otherwise sensitive game and video content may be required.