Product Marketing Manager (Brightflag)

TL;DR

Product Marketing Manager (Brightflag): Develop product positioning, messaging, and go-to-market strategies for an AI-powered legal management platform with an accent on driving awareness, adoption, and expansion revenue. Focus on leading product launches, creating customer-facing assets, and leveraging data insights for growth opportunities.

Location: Hybrid (3 days/week in New York office). No work permit sponsorship.

Compensation: $107,500 - $188,400 USD (base $150,000 - $170,000 plus bonus and commission).

Company

AI-powered enterprise legal management platform trusted by global organizations, part of hirify.global's Legal & Regulatory division.

What you will do

• Develop product positioning, messaging, and value propositions for key audiences.
• Own product narrative on website and channels, optimizing for engagement and conversion.
• Lead end-to-end product launches and go-to-market plans.
• Conduct customer, market, and competitive research to inform strategy and roadmap.
• Execute integrated marketing programs across web, email, events, and sales channels.
• Drive upsell/cross-sell through lifecycle messaging, campaigns, and enablement.
• Create sales assets like ROI narratives, case studies, and battlecards.

Requirements

• 5+ years as Product Marketing Manager at B2B SaaS company.
• Experience leading go-to-market and product launches.
• Skills in email platforms, CRM, marketing automation.
• Translating features to customer value propositions.
• Competitive analysis and market research.
• Customer marketing, email campaigns for expansion and pipeline.
• Sales enablement materials and cross-functional collaboration.
• Excellent communication and project management skills.

Nice to have

• Experience in legal tech, fintech, or complex B2B.
• Familiarity with enterprise sales cycles.
• SaaS metrics (ARR, CAC, LTV, churn).
• AI tools for productivity, research, content.

Culture & Benefits

• High-growth environment with impact and autonomy.
• Friendly, inclusive, values-driven team.
• 15 days PTO, 401(k) with match.
• Comprehensive health, life insurance, long-term protection.
• Medical, dental, vision, FSA/HSA, commuter benefits.
• Tuition assistance, vacation, sick time, paid parental leave.

Hiring process

• Interviews without AI tools or external prompts; authenticity required.
• May require onsite appearance at hirify.global office.
• Assess skills, experience, communication; no virtual backgrounds.