Senior Brand Manager (Fintech)

TL;DR

Senior Brand Manager (Fintech): Architecting and scaling top-of-funnel channels to drive predictable revenue growth with an accent on integrated brand campaigns and multi-quarter channel strategies. Focus on connecting brand awareness to measurable pipeline impact and integrating AI into marketing workflows.

Location: Hybrid (NYC) — Must be commutable to New York City headquarters (3-4 days per week, required attendance on Tuesdays and Thursdays)

Salary: $170,000 - $205,000 + target equity

Company

hirify.global is a fintech and SMB software company providing a business management ecosystem for entrepreneurs.

What you will do

• Architect and scale new Top-of-Funnel (TOFU) channels to transform pilot tests into predictable revenue drivers.
• Orchestrate integrated campaigns that guide users seamlessly from the first ad impression to conversion.
• Partner with Creative and Brand teams to develop storytelling that authentically demonstrates product value.
• Establish measurement frameworks to track brand success, incrementality, and overall business impact.
• Own the P&L for assigned channels, utilizing data-driven storytelling to validate investment strategies.
• Integrate AI tools into daily workflows to accelerate research and streamline operational tasks.

Requirements

• 6+ years of integrated brand marketing experience at high-growth companies.
• Deep expertise in 2-3 TOFU channels (e.g., podcast advertising, OOH, CTV, influencer partnerships).
• Experience building measurement frameworks for offline or broad-reach channels (e.g., lift studies).
• Demonstrated AI fluency in a marketing context to improve strategic decision-making.
• Must be based in or commutable to New York City.

Nice to have

• Experience bringing AI products to market.
• Background in vertical SaaS.
• Experience at companies scaling from $20M to $500M ARR.
• Hands-on experience with brand creative production (video, photography, content).

Culture & Benefits

• Flexible PTO and generous, fully-paid parental leave policy.
• Competitive health and dental insurance with premiums partially or fully covered.
• 401k benefit available from the first day of employment.
• Yearly professional development stipend for approved learning expenses.
• Fertility and adoption benefits via Carrot.
• Home office support and pre-tax commuter benefits.