Director, SEO (AI Engine Optimization)

TL;DR

Director, SEO (AI Engine Optimization): Leading the growth of organic traffic and conversions through AI search and social engines with an accent on AI-driven content and emerging search trends. Focus on defining the AIO strategy, managing cross-functional execution across AI platforms, and optimizing conversion rates across the automotive customer journey.

Location: Hybrid (US)

Salary: $162,000 — $203,000 USD

Company

hirify.global is the largest and fastest-growing automotive marketplace, dedicated to bringing trust and transparency to the car shopping process.

What you will do

• Develop and execute an organic growth strategy for AI search (e.g., Google AI Overviews, ChatGPT) and social platforms (Reddit, X, Meta, YouTube).
• Communicate AI search trends and strategic priorities to senior executives and board-level audiences.
• Manage budget and engineering resource allocation for SEO/AIO initiatives.
• Continuously optimize landing page conversion rates across various stages of the customer journey.
• Analyze marketing metrics through A/B testing and tools like Looker and Google Analytics to drive data-driven decisions.
• Collaborate cross-functionally with Engineering, Product, Editorial, and Analytics teams to align SEO efforts with business goals.

Requirements

• 8+ years of professional SEO experience, preferably in-house at an enterprise level.
• Deep understanding of SEO principles and current AI trends (AIO).
• Proven experience leading teams, particularly content or engineering teams.
• Proficiency in data analytics tools including Looker and Google Analytics.
• Strong ability to synthesize complex data into compelling narratives for executive leadership.
• Must be based in the US to support the hybrid work model.

Culture & Benefits

• Competitive Total Rewards Package including base salary, discretionary bonuses, and RSUs.
• Equity for all employees.
• Flexible hybrid work model to encourage work-life balance.
• Practical perks including daily free lunch and commuting cost coverage.
• Career development programs and Employee Resource Groups (ERGs).
• Robust time-off policies and access to meditation and fitness apps.