Lifecycle & Acquisition Manager (Marketing)

TL;DR

Lifecycle & Acquisition Manager (Marketing): Managing the CRM ecosystem and paid acquisition channels to drive growth with an accent on CRM segmentation and paid media optimization. Focus on configuring HubSpot automation, optimizing ROAS/CAC across Google and LinkedIn, and translating data insights into actionable growth strategies.

Location: Warrendale, Pennsylvania

Company

hirify.global is a global leader in procurement intelligence providing a data-driven platform for mid-market and enterprise clients.

What you will do

• Configure and operate the CRM ecosystem (HubSpot) to build customer segments and surface insights.
• Execute paid campaigns on Google, LinkedIn, and programmatic channels to acquire qualified leads.
• Develop full-funnel lifecycle automation, including behavioral lead scoring and prospect prioritization.
• Monitor and optimize acquisition performance metrics such as ROAS, CAC, and payback periods.
• Build performance dashboards and manage attribution and UTM governance using GA4, Looker, or Tableau.
• Conduct A/B tests across CRM journeys and paid creatives to refine targeting and conversion.

Requirements

• 4-7 years of experience in growth, performance, or CRM/lifecycle roles.
• Hands-on experience configuring and operating HubSpot (required).
• Proven track record of running paid campaigns on Google, LinkedIn, or programmatic platforms.
• Strong analytical skills with proficiency in GA4 and dashboarding tools (Looker, Tableau).
• Experience driving measurable improvements in retention, CAC, and conversion rates.
• Strong communication skills for translating data into creative briefs.

Nice to have

• Fluency in SQL for segmentation and analysis.
• Experience with CDPs like Segment or mParticle.
• Background in high-growth scale-up environments.
• Experience with CRM foundations or platform migrations.

Culture & Benefits

• Collaborative, high-energy, and growth-minded culture.
• Emphasis on accountability and celebrating team wins.
• Fast-paced environment with a focus on merit and qualifications.
• Equal Opportunity Employer ensuring non-discrimination.