Director of Acquisition

TL;DR

Director of Acquisition (SaaS): Build and optimize scalable AI-native acquisition engine driving predictable pipeline growth across paid and organic channels with an accent on performance marketing, capital allocation, and multi-channel optimization. Focus on leading senior marketers, implementing structured experimentation frameworks, and leveraging AI for workflow automation and forecasting accuracy.

Location: Offices in Miami FL, Raleigh NC, San Francisco CA (United States); Montréal QC, Toronto ON (Canada)

Company

World's leading AI-powered maintenance and asset management platform serving 13,000+ customers including Duracell, Shell, and Cintas.

What you will do

• Own inbound pipeline, multi-quarter growth forecasting, and performance predictability including variance management and capital allocation.
• Lead senior performance marketers, setting standards for rigor, accountability, and portfolio-level strategic thinking.
• Implement channel strategies, revenue-linked scorecards, experimentation frameworks, clean attribution, and executive reporting.
• Maintain expertise in Paid Search, Paid Social, SEO/GEO, cross-channel modeling, and portfolio optimization.
• Build AI-enabled workflows to improve velocity, insights, forecasting, experimentation speed, and operational efficiency.

Requirements

• 7+ years in B2B acquisition/performance marketing (SaaS preferred).
• 2+ years managing performance marketing teams.
• Success scaling inbound pipeline with multi-million dollar budgets efficiently (focus on pipeline, not just traffic).
• Deep expertise in Google Ads, LinkedIn, paid social, and SEO.
• Strong analytical skills (Excel/Sheets required), BI tools (Tableau, Looker), attribution models, funnel metrics, and experimentation.
• AI fluency: daily user of tools like ChatGPT/Claude/Perplexity, experience in creative/data/workflow automation, strong prompting/QA skills.

Culture & Benefits

• Competitive salary and meaningful equity.
• Healthcare, dental, vision coverage; 401(k)/RRSP enrollment.
• Take-what-you-need PTO.
• Meritocracy culture valuing Smart Humble Optimist principles; work with global team.