Lifecycle Marketing Manager (Travel Tech)

Location: Remote - US

Base pay: $105,000–$120,000 USD per year, with potential equity and variable pay.

Company

hirify.global provides an all-in-one travel and spend management platform for businesses and groups, combining business travel booking, proprietary technology, supply, pricing, and payment infrastructure.

What you will do

• Design and launch lifecycle programs covering onboarding, activation, engagement, retention, advocacy, and deeper adoption of platform features.
• Create data-informed customer journeys for admins and travelers from signup through power-user adoption.
• Build a structured experimentation framework for messaging, timing, channel mix, and segmentation.
• Partner with Product Management, Data, and Growth to align programs with product priorities and influence roadmaps.
• Build campaigns in Customer.io or an equivalent platform, create segments with SQL, and analyze cohorts in Looker and Snowflake.
• Write customer-facing email and in-product messaging and use behavioral insights to improve activation, feature adoption, and retention.

Requirements

• 4+ years of experience in lifecycle, CRM, or growth marketing with measurable impact on product adoption and retention.
• Strong analytical skills and hands-on experience with Looker, Snowflake, or similar tools.
• Comfort writing SQL for audience segmentation, funnel analysis, cohort analysis, and lifecycle reporting.
• Exceptional copywriting skills for email, in-product messaging, and other user-facing content, including the ability to use LLMs for on-brand copy.
• Experience partnering with Product teams, influencing roadmaps, and owning product outcome metrics.
• Hands-on experience with Customer.io or similar platforms such as Iterable or Braze, Salesforce, and analytics tools; experience running structured A/B tests.

Nice to have

• B2B SaaS or marketplace experience.
• Experience with early-stage or 0-1 product launches.
• Background in travel, fintech, or marketplaces.
• SQL experience for custom audience building.

Culture & Benefits

• Full ownership, an ambitious pace, and collaboration with experienced colleagues.
• Hybrid-hub model supporting both office-based and fully remote work depending on role and location.
• Competitive compensation with potential bonuses, commissions, and equity.
• Benefits vary by employment type and location.