Lifecycle Marketing Manager (Fintech)

TL;DR

Lifecycle Marketing Manager (Fintech): Building and optimizing lifecycle marketing programs across email, SMS, push, and in-app surfaces for a business travel platform with an accent on user adoption, engagement, and long-term retention. Focus on designing data-driven customer journeys, performing complex cohort analysis using SQL and Snowflake, and collaborating with Product teams to influence the feature roadmap.

Location: Remote (Must be based in the USA)

Salary: $105,000 - $120,000 USD

Company

hirify.global is a fintech and travel platform transforming business travel by integrating corporate booking, charge cards, and spend management into a single seamless experience.

What you will do

• Design and implement comprehensive lifecycle programs for onboarding, activation, engagement, retention, and advocacy.
• Create data-informed user journeys that guide customers from initial signup to power-user adoption.
• Develop a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies.
• Partner with Product Managers and Leads to align lifecycle programs with product priorities and influence the roadmap.
• Independently execute campaigns in Customer.io and use Looker and Snowflake for audience segmentation and behavioral analysis.
• Write and iterate on high-converting, on-brand copy for email and in-product communications.

Requirements

• 4+ years of experience in lifecycle, CRM, or growth marketing with a focus on product adoption and retention.
• Must be based in the USA.
• Strong analytical proficiency with experience using Looker, Snowflake, and SQL for independent data extraction and analysis.
• Exceptional copywriting skills for user-facing content across multiple digital channels.
• Hands-on mastery of Customer.io (or similar tools like Braze, Iterable) and Salesforce.
• Proven experience in running structured A/B tests and iterating based on data results.

Nice to have

• Experience in B2B SaaS or marketplace environments.
• Background in travel or fintech industries.
• Experience with early-stage or 0-1 product launches.

Culture & Benefits

• Competitive base salary with opportunities for bonuses, commissions, and equity.
• Flexible work environment with a hybrid-hub model supporting both office and fully remote setups.
• Comprehensive benefits package designed to support employee success.
• Opportunity to work in a high-growth, cash-flow positive company backed by top-tier investors.