Marketing Operations Analyst (SFMC)

TL;DR

Marketing Operations Analyst (SFMC): Managing and optimizing marketing program initiatives across international markets, primarily APAC, with an accent on campaign execution, journey automation, and regional compliance. Focus on building dynamic templates using AMPscript/SQL, managing SFMC Journey Builder, and ensuring strict adherence to global data privacy laws.

Location: Waltham, MA or Remote (must be based in the USA)

Salary: $60,400 - $75,500 USD

Company

hirify.global is a marketing platform providing tools and services to empower small business owners, entrepreneurs, and non-profits to grow online.

What you will do

• Manage end-to-end deployment of email and SMS campaigns for CLM initiatives across international markets.
• Build and QA dynamic templates using HTML/CSS and AMPscript.
• Configure and manage automated customer journeys in SFMC Journey Builder for onboarding, engagement, and retention.
• Ensure all campaigns adhere to regional data privacy regulations, including GDPR, CASL, and PDPA.
• Collaborate with APAC regional heads to align global infrastructure with local market strategies.
• Track and report on campaign performance metrics to surface regional optimization opportunities.

Requirements

• 3-5 years of hands-on marketing operations experience with deep SFMC expertise (Email Studio, Automation Studio, Journey Builder).
• Working knowledge of AMPscript and SQL.
• Solid understanding of international data privacy and compliance frameworks (GDPR, CASL, PDPA).
• Must be based in the United States.
• Strong communication skills and cultural sensitivity to regional differences in APAC markets.

Nice to have

• Salesforce Marketing Cloud certifications.
• Experience collaborating with data science teams.

Culture & Benefits

• Hybrid work model combining remote flexibility with access to office locations for in-person collaboration.
• Inclusive culture with dedicated programs for diversity and professional development.
• Generous paid time off policy.
• Competitive health and welfare benefits package.