Director, Growth Marketing (AdTech)

TL;DR

Director, Growth Marketing (AdTech): Owning the company's pipeline generation engine and shaping market demand capture for a CTV advertising platform with an accent on paid media, ABM, and conversion optimization. Focus on building a scalable go-to-market system, optimizing CAC, and integrating AI-assisted workflows into the growth engine.

Location: Remote (United States)

Company

hirify.global builds next-generation performance-driven advertising for the streaming TV era, helping brands turn CTV into a measurable growth channel.

What you will do

• Lead strategy and execution for marketing-sourced pipeline and long-term GTM operating models.
• Manage end-to-end paid acquisition across search, social, CTV, and retargeting channels.
• Design and execute ABM programs for high-value accounts and vertical segments.
• Drive organic growth via technical SEO, AEO, and AI-driven discovery optimization.
• Oversee CRO and landing page experimentation to improve funnel conversion rates.
• Develop attribution models and growth scorecards to connect spend directly to revenue.

Requirements

• 8+ years in growth, demand, or performance marketing within B2B SaaS, AdTech, or MarTech.
• Proven track record of driving qualified pipeline and improving conversion rates.
• Hands-on expertise in paid search, paid social, SEO, CRO, and campaign management.
• Deep experience with HubSpot and modern GTM workflows.
• Must be based in the United States.
• Practical fluency with AI tools and automation workflows.

Nice to have

• Experience in CTV, AdTech, or measurement-related businesses.
• Familiarity with tools such as Webflow, Clay, or Canva.
• Experience in builder-stage or high-growth environments where infrastructure was created from scratch.

Culture & Benefits

• Fully remote work environment.
• Flexible vacation policy to support work-life balance.
• Comprehensive medical, dental, and vision coverage.
• 401(k) savings plan.
• Company meetups and opportunities to connect in person.