Demand Generation Manager (Cybersecurity SaaS)

TL;DR

Demand Generation Manager (Cybersecurity SaaS): Own and scale full-funnel pipeline performance through integrated campaigns with an accent on qualified contact acquisition, conversion optimization, and revenue impact. Focus on designing multichannel strategies, analyzing performance bottlenecks, and aligning with sales for high-quality opportunities.

Location: Remote

Company

hirify.global is a continuous controls monitoring (CCM) platform purpose-built for fast GRC outcomes in security, risk, and compliance.

What you will do

• Own and execute integrated demand programs across paid media, ABM, email, webinars, website, syndication, and partner channels
• Design and scale contact acquisition strategies aligned to priority ICPs
• Build and optimize full-funnel conversion paths including landing pages, nurture flows, webinar sequences, and retargeting
• Lead webinar strategy and execution with performance targets tied to pipeline
• Partner with Sales and SDR leadership on targeting, lead qualification, routing, and feedback loops
• Continuously analyze campaign and pipeline performance to identify bottlenecks and implement improvements
• Test new channels and models to improve efficiency and scale

Requirements

• 7+ years of marketing experience with strong focus on demand generation or performance marketing
• Prior experience in B2B demand generation, growth marketing, or performance marketing in cybersecurity SaaS
• Strong track record running multichannel campaigns that create qualified pipeline
• Comfortable with HubSpot/Salesforce environment
• Highly analytical mindset with experience in dashboards and reporting tools
• Strong operational rigor for running programs end-to-end including vendors, budgets, and logistics
• Bachelor’s degree in marketing or equivalent

Nice to have

• Vendor references within the cybersecurity event and partner ecosystem
• Experience in high-growth SaaS companies

Culture & Benefits

• Performance-driven role with clear accountability to opportunity creation and revenue impact
• Hands-on execution in a fast-paced, evolving high-growth environment
• Analytical and results-oriented culture focused on measurable outcomes