Senior Marketing Manager (EdTech)

TL;DR

Senior Marketing Manager (Demand Generation): Driving growth and pipeline generation for corporate learning solutions with an accent on demand generation, account-based marketing (ABM), and digital channel optimization. Focus on designing high-conversion campaigns, managing digital agencies, and optimizing the MQL to SQL handoff.

Location: Hybrid in Salt Lake City, UT

Company

hirify.global is a leader in custom corporate learning solutions, serving a significant portion of the Fortune 500 since 1981.

What you will do

• Design and execute demand generation campaigns to build qualified pipeline across target segments.
• Develop and lead account-based marketing (ABM) strategies for high-value accounts in partnership with sales.
• Oversee paid media strategy and execution across search, social, and display channels.
• Manage digital strategy agencies (SEO, AEO, GEO) and marketing technology vendors.
• Optimize the website as a conversion channel, including landing page strategy and CTA optimization.
• Manage marketing operations and funnel reporting using Salesforce and Pardot/MCAE.

Requirements

• 5+ years of marketing experience with demonstrated ownership of demand generation and measurable outcomes.
• Proven experience managing digital agencies and vendors for performance accountability.
• Proficiency in Salesforce and at least one marketing automation platform (Pardot, Marketo, or HubSpot).
• Working knowledge of paid search, SEO, and paid media.
• Strong analytical ability to translate performance data into clear recommendations.
• Must be based in or able to work in a hybrid capacity in Salt Lake City, UT.

Nice to have

• Experience in B2B professional services or corporate learning/HR technology sectors.
• Familiarity with ABM methodology and specialized tools.
• Experience building or running an outbound function.
• Interest in product marketing or channel and partner marketing.