Senior Director of Product Marketing (AI)

TL;DR

Senior Director of Product Marketing (AI): Designing and leading an AI-native product marketing function to evolve the company's product narrative and GTM orchestration with an accent on agent-driven workflows and continuous intelligence systems. Focus on replacing manual PMM processes with AI agents while maintaining strategic human judgment and category narrative.

Location: Remote or Hybrid

Company

hirify.global is an end-to-end marketing intelligence platform that helps over 200,000 businesses turn marketing data into actionable insights.

What you will do

• Design and lead an AI-native Product Marketing function by architecting strategic spines, agent workflows, and governance models.
• Own and refine the core product story, value propositions, and messaging frameworks across all segments and regions.
• Orchestrate Strategic Go-to-Market (GTM) playbooks and always-on infrastructure for feature releases and adoption.
• Collaborate on pricing, packaging, and monetization decisions, translating them into buyer-facing narratives.
• Establish an AI-driven market intelligence system for continuous monitoring of competitive positioning and community sentiment.
• Lead and coach the PMM team, defining the human-agent operating model and building AI fluency across the organization.

Requirements

• 12+ years of experience in product marketing within B2B SaaS.
• 8+ years of experience leading PMM teams, preferably in high-growth or scale-up environments.
• Proven success launching technical SaaS products with hybrid PLG and SLG strategies.
• Deep expertise in SaaS monetization, pricing, and packaging.
• Demonstrated experience designing workflows where AI agents handle execution within human-defined strategic frameworks.
• Experience with adtech, martech, data analytics, cloud platforms, or BI tools.

Nice to have

• Familiarity with Marketing Ops, Data Engineering, and Growth team workflows.
• Experience building agent-driven workflows for competitive intelligence or content generation.
• Knowledge of AI agent platforms, prompt engineering principles, or workflow automation tools.

Culture & Benefits

• Multicultural, resourceful, and collaborative team of over 400 growth-minded people.
• Work environment based on trust, transparency, and a strong customer focus.
• Inclusive workplace committed to diversity, fairness, and respect for all employees.