Product Marketing Manager (AdTech)

TL;DR

Product Marketing Manager (AdTech/Gaming): Developing and executing go-to-market strategies for advertising products with an accent on gaming environments and youth audiences. Focus on bridging product, sales, and marketing teams to drive product adoption and revenue through strategic positioning and demand generation.

Location: Hybrid in London

Company

An award-winning technology company powering the youth digital ecosystem, specializing in advertising, gaming, and creator tools for under-18 audiences.

What you will do

• Plan and execute GTM strategies for product launches and updates, specifically for gaming products and environments.
• Support demand generation and sales enablement by tailoring content and campaigns for advertisers, agencies, and publishers.
• Manage CRM systems and HubSpot outreach, building email sequences and ABM initiatives to nurture leads.
• Conduct market, competitor, and customer research to inform product positioning and competitive differentiation.
• Optimize product-related content across channels, including website updates via WordPress and SEO enhancements.
• Collaborate with digital privacy experts to align positioning and content with youth safety policies.

Requirements

• 3-5 years of experience in product marketing, adtech, or digital advertising.
• Proven expertise operating within a gaming environment (e.g., Roblox, Fortnite, Minecraft).
• Strong understanding of Product Marketing frameworks and stakeholder management.
• Ability to translate complex technical features into clear, customer-facing benefits through storytelling.
• Proficiency with HubSpot, WordPress, and Google Workspace.
• Experience working across multiple locations and time zones.

Culture & Benefits

• 25 days holiday, 8 public holidays, and a dedicated Winter Break.
• Enhanced Maternity Pay (100% for 26 weeks) and Paternity Pay (100% for 6 weeks).
• AXA Private Medical Insurance (MHD) and a Health Cash Plan covering dental, vision, and physio.
• Life Assurance (4x salary) and Income Protection.
• Aegon Pension with 4% employer contribution.
• 30-day sabbatical for employees with 7 years of tenure.