Senior Product Marketing Manager (Medtech)

TL;DR

Senior Product Marketing Manager (Medtech): Defining target customers and positioning Omada’s multi-condition virtual care platform with an accent on B2B GTM strategies and value proposition development. Focus on synthesizing market insights to inform product roadmaps and creating compelling selling tools for high-growth B2B ecosystems.

Location: Remote (USA)

Salary: $154,880 - $202,400

Company

A digital health provider specializing in virtual care for chronic conditions using evidence-based clinical practices and AI-supported tools.

What you will do

• Define target customers, positioning, and value propositions for the multi-condition platform.
• Develop and execute GTM strategies, activation plans, and lead product launches.
• Create sales enablement tools, including playbooks and technical thought leadership content.
• Act as the voice of the customer by synthesizing market research and sales feedback for product teams.
• Collaborate cross-functionally with product, clinical, sales, and customer success stakeholders.
• Monitor technology and health trends to translate them into actionable POVs.

Requirements

• 8+ years of experience in product marketing, preferably in B2B technology.
• Proven track record in messaging, positioning, and GTM execution.
• Experience developing buyer personas and insight-driven product narratives.
• Ability to operate in a high-growth, ambiguous environment.
• Strong cross-functional communication and influence skills.
• Must be based in the USA.

Nice to have

• Experience in the healthcare or digital health industry.

Culture & Benefits

• Remote-first work culture with flexible time off.
• Comprehensive health, dental, and vision insurance with high employer contributions.
• 401k retirement plan and equity grants.
• Generous parental leave and Lifestyle Spending Account (LSA).
• Mental health support solutions.