Creative Director, Lifecycle & Organic Growth (Marketing)

TL;DR

Creative Director, Lifecycle & Organic Growth (Marketing): Overhauling customer communications across CRM, email, SMS, and in-app channels to shift from transactional to relationship-driven messaging with an accent on brand voice development and organic growth. Focus on building a brand playbook from scratch, crafting empathetic copy for complex car-ownership topics, and driving long-term customer trust.

Location: Remote (Must be based in the US or Canada)

Salary: $135,000 – $185,000 (USD) / CA$125,000 – CA$175,000 (CAD)

Company

hirify.global is an AI-powered super app designed to radically simplify and automate all aspects of car ownership.

What you will do

• Overhaul existing customer communications, including CRM, email, SMS, and in-app copy, moving from functional to relationship-driven messaging.
• Define and build the company's personality and tone of voice across all organic surfaces in partnership with the CEO.
• Collaborate with Product, Design, Growth, and Customer Insights teams to build trust and increase long-tail conversion.
• Act as the primary voice of the brand, personally writing campaigns and drafting in-app tooltips.
• Drive customer growth and brand affinity by producing creative organic content for social media and platforms like Reddit.

Requirements

• 7+ years of experience in creative marketing with a strong focus on organic growth and copywriting.
• Proven track record of success with organic channels such as email, SMS, and social media.
• Experience working with consumer brands and a portfolio showcasing writing and creative craft.
• First-principles thinker capable of translating qualitative data and user pain points into empathetic copy.
• Bachelor's Degree.
• Must be based in the US or Canada.

Culture & Benefits

• Comprehensive health, dental, and vision coverage.
• Paid time off and paid parental leave.
• 401(K) (US) or RRSP (Canada) plan with employer matching.
• Equity opportunities via stock options.
• Wellness benefits and a culture of analytical thinking and experimentation.