Creative Lead, Lifecycle & Retention (Marketing)

TL;DR

Creative Lead, Lifecycle & Retention (Marketing): Overhauling customer communications across CRM, email, SMS, and in-app copy to transition from transactional messaging to relationship-driven engagement with an accent on brand voice and emotional connection. Focus on defining the company's personality and voice, crafting empathetic copy for complex car ownership topics, and driving long-term customer trust.

Location: Remote (Must be based in the US or Canada)

Salary: $135K – $185K (USD) / CA$125K – CA$175K (CAD)

Company

AI-powered super app designed to radically simplify and automate car ownership, including insurance and financing.

What you will do

• Overhaul CRM, email, SMS, and in-app copy to move messaging from functional and direct to value-additive and relationship-driven.
• Define the company's personality and tone of voice across all organic surfaces in partnership with the CEO.
• Collaborate with Product, Design, Growth, and Customer Insights teams to build trust and drive long-tail conversion.
• Create organic content for social media and community platforms, such as Reddit, to build brand affinity.
• Act as an individual contributor, personally writing email campaigns and drafting in-app tooltips.

Requirements

• 5+ years of experience in creative marketing with a focus on organic growth and copywriting.
• Proven track record with organic channels like email, SMS, and social media for consumer brands.
• Strong portfolio showcasing high-quality writing and creative craft.
• Bachelor's Degree.
• Must be based in the United States or Canada.

Culture & Benefits

• Comprehensive health, dental, and vision coverage.
• Paid time off and paid parental leave.
• 401(K) (US) or RRSP (Canada) plan with employer matching.
• Equity opportunities through stock options.
• Wellness benefits and a flexible remote work environment.