Senior Marketing Manager (American Football)

TL;DR

Senior Marketing Manager (American Football): Leading marketing strategy and demand generation for football products across North America with an accent on brand growth, content roadmaps, and community advocacy. Focus on translating technical product features into authentic coach-speak and leveraging AI for personalized outreach.

Location: Must be based in or within commuting distance of Lincoln, Nebraska (Hybrid: 3 days per week in office)

Salary: $82,000 - $137,000 USD

Company

hirify.global provides sports performance analysis tools, helping coaches and athletes globally capture video, analyze data, and share highlights.

What you will do

• Define and lead multi-channel, full-lifecycle marketing campaigns to increase demand and revenue across the North American football ecosystem.
• Execute a comprehensive content roadmap to grow the brand and drive conversions among coaches and athletes.
• Develop high-impact creative campaigns and identify specific channels where the football coaching audience is most active.
• Foster community-driven advocacy and user-generated content to turn customers into active brand advocates.
• Champion the use of AI to enhance content creation, segmentation, and personalized outreach.
• Collaborate cross-functionally with Product, Sales, and Brand teams to align product releases with market execution.

Requirements

• Deep expertise in the North American American Football ecosystem (NFL, NCAA, high school, and youth levels).
• Comprehensive understanding of football schemes, terminology, and the specific needs of coaching staffs.
• 5–8 years of experience in Marketing, Sales, or a commercial role with a track record of driving revenue.
• Professional background in B2B SaaS, including modern go-to-market approaches.
• Ability to translate complex technical features into authentic communication that resonates with the football community.
• Data-informed decision-making balanced with the ability to create compelling narratives.

Nice to have

• Experience with sports technology, video analysis software, or recruiting platforms.
• Growth mindset with a penchant for experimenting with new channels and iterative testing.
• Ability to handle ruthless prioritization across multiple high-impact projects.

Culture & Benefits

• Flexible vacation time, company-wide holidays, and meeting-free "timeout" days.
• High level of autonomy and trust to own work and experiment with new ideas.
• Ample resources and opportunities for lifelong learning and professional development.
• Comprehensive medical insurance including vision, dental, and family forming benefits.
• 401(k) matching up to 4% of contributions.
• Support for mental and physical wellbeing through Employee Assistance Program and fitness partners.