Growth Marketing Manager

TL;DR

Growth Marketing Manager (Edtech): Build and scale a predictable pipeline engine through integrated growth campaigns and channel experiments with an accent on demand generation, account-based marketing, and funnel optimization. Focus on driving qualified pipeline and revenue in close partnership with Sales, running performance tests, and providing data-driven insights.

Location: Hybrid in San Mateo, CA. Comfort with occasional domestic and international travel.

Salary: $140K–$155K OTE

Company

Fast-growing startup backed by leading social impact investors, partnering with top universities like Cornell, Columbia, UVA, and Ohio State to support over 1 million students across 7 countries.

What you will do

• Run growth experiments across messaging, channels, landing pages, and offers to improve funnel performance.
• Develop account-based marketing campaigns for high-priority accounts in partnership with Sales.
• Drive pipeline through inbound acquisition via paid channels, content distribution, and conversion programs.
• Align with Sales on campaign strategy, target segments, and follow-up processes.
• Execute multi-channel campaigns across paid media, content, webinars, events, email, and partnerships.
• Track performance tied to pipeline and revenue, analyze metrics, and guide future strategy.

Requirements

• 4+ years in growth marketing, demand generation, or pipeline-focused roles.
• Bachelor’s degree.
• Experience planning and executing multi-channel marketing campaigns.
• Strong understanding of pipeline metrics, conversion funnels, and marketing performance data.
• Ability to partner closely with Sales and align to revenue goals.
• Testing mindset with experience in experiments and campaign optimization.
• Strong communication and project management skills.

Culture & Benefits

• Flexible, outcome-driven culture built on trust, autonomy, excellence, speed, and ownership.
• Competitive salary, meaningful equity, and bonus.
• Health insurance with 99% premium coverage for you and 75% for dependents.
• 401(k), commuter benefits, and annual international retreats.
• Work with ambitious, mission-driven leadership team shaping higher education.