Associate Director, Digital Marketing Analytics (Marketing)

TL;DR

Associate Director, Digital Marketing Analytics (Marketing Analytics): Driving strategic client partnerships by transforming complex digital marketing data into actionable business insights with an accent on data quality stewardship and cross-functional collaboration. Focus on building high-impact BI dashboards, optimizing data flows from multiple sources, and providing executive-level strategic counsel.

Location: Hybrid. Must be based in the US, ideally near San Diego or Los Angeles, CA; candidates in Irvine, CA, Cincinnati, OH, Minneapolis, MN, Chicago, IL, Dallas, TX, Austin, TX, or Bentonville, AR are also considered.

Salary: $130,000 - $160,000 a year

Company

A firm of industry experts accelerating digital transformation for the world's most ambitious companies.

What you will do

• Act as the senior data voice for a major West Coast account, translating complex analytical findings into clear narratives for non-technical stakeholders.
• Take ownership of data quality across multiple sources, diagnosing tag-level issues and fixing inconsistencies at the source.
• Track and interpret KPI trends across website, mobile apps, email, digital media, ecommerce, and CRM.
• Build and maintain dashboards in Looker Studio, PowerBI, or Tableau, developing bespoke analytical approaches when necessary.
• Partner with strategy, UX, creative, and technology teams to ensure analytics inform the broader engagement.
• Coach junior analysts and serve as a senior resource for the Chief Data Officer on account strategy.

Requirements

• 7+ years in a data or analytics role, with at least 2 years in a senior or lead capacity.
• Strong expertise with GA4 and moderate expertise with Google Tag Manager.
• Proficiency with at least one BI tool (Looker Studio, Tableau, PowerBI, etc.).
• Demonstrated experience presenting to and influencing senior client stakeholders.
• Proven track record of working with messy or incomplete data and improving quality at the source.
• Must be authorized to work in the US and complete I-9/E-Verify requirements.

Nice to have

• Prior agency or consulting experience.
• Experience within automotive or retail industries.
• Data engineering capabilities and exposure to ETL tools (Supermetrics, Fivetran, Tapclicks).
• Experience with Digital Experience Analytics (ContentSquare, Quantum Metric) or CDP platforms.
• Exposure to AI/ML and generative AI tools applied to analytics workflows.

Culture & Benefits

• Structured-hybrid work model: office presence mid-week and remote on Mondays and Fridays.
• Entrepreneurial culture that values innovation and professional growth.
• Opportunity to work with high-profile, ambitious companies on digital transformation.
• Collaborative environment involving cross-functional teams (UX, Creative, Technology).