Associate Director, Growth Marketing - Innovative Channels

TL;DR

Associate Director, Growth Marketing - Innovative Channels (AI Marketing): Identify, launch, and scale new customer acquisition channels for an AI-powered car ownership app with an accent on innovative platforms like affiliates, direct mail, and emerging ad networks. Focus on pioneering AI agents in marketing operations, designing rigorous experiments, and optimizing full-funnel metrics for profitable growth.

Location: Remote from US cities: Palo Alto CA, Athens GA, Austin TX, Chicago IL, Durham NC, Miami FL, New York NY

Salary: $180K – $215K • Offers Equity

Company

Profitable pre-IPO startup with $240M funding, redefining car ownership via AI-powered super app for insurance, financing, maintenance, and safety. #1 rated app with 5M+ customers.

What you will do

• Own end-to-end channel expansion: research, prioritize, launch, and iterate across paid and partnership channels like affiliates, direct mail, social, and emerging networks
• Shape innovative channel roadmap and make strategic cases for investments
• Apply marketing fundamentals including audience targeting, bidding, creative development, and landing page optimization
• Pioneer AI agents to accelerate testing, automate workflows, and unlock new capabilities
• Design and execute experiments with full-funnel metrics (CAC, LTV, ROAS, incrementality) to scale what works
• Partner with product, data, and creative teams to build infrastructure for channel success

Requirements

• 4+ years in performance or growth marketing with exposure to multiple channels (paid social, affiliates, direct mail, emerging platforms)
• Consulting background (MBB preferred) for structuring problems and stakeholder communication
• Strong understanding of marketing levers: bidding, targeting, creative, landing pages
• Quantitative analytical skills with full-funnel metrics and data storytelling
• Creative acumen to collaborate on compelling creatives
• Experience or excitement with AI tools/agents in marketing
• Curiosity, resourcefulness, and ownership in ambiguous environments

Culture & Benefits

• Work with leaders from McKinsey, BCG, Nvidia, Amazon in talent-dense environment
• Comprehensive benefits: health/dental/vision, PTO, parental leave, 401(K) with matching, wellness
• Equity opportunities and high CEO visibility
• High-autonomy role to shape strategy and accelerate career growth
• Fast-paced, egoless team focused on disrupting $2T market