Senior Product Manager (SEO)

TL;DR

Senior Product Manager (SEO): Managing the SEO and GEO product roadmap to drive organic growth for a global fashion e-commerce platform with an accent on technical SEO, product delivery, and cross-functional alignment. Focus on translating complex technical requirements into executable engineering tasks and leveraging data-driven experimentation to optimize search visibility.

Location: Hybrid (London, UK) - spending at least 3 days a week in the office

Company

hirify.global is a global online fashion retailer dedicated to giving customers the confidence to be whoever they want to be.

What you will do

• Define and own the organic SEO and GEO product strategy and roadmap, focusing on traffic, revenue, and platform performance.
• Translate complex technical SEO requirements into clear specifications and user stories for engineering teams.
• Manage the SEO Product Development Team (PDT), overseeing sprint planning and backlog prioritization.
• Partner with Engineering, Marketing, Analytics, and Commercial teams to embed SEO best practices into platform development.
• Monitor competitor and industry trends, including developments in generative AI search, and share insights across the business.
• Use data, experimentation, and customer research to identify opportunities, validate hypotheses, and measure impact.

Requirements

• Proven experience as a Product or SEO Manager in a large-scale, consumer-facing digital environment, ideally in e-commerce or retail.
• Strong working knowledge of technical SEO at enterprise scale, including crawlability, indexation, site architecture, and structured data.
• Demonstrable track record of owning and delivering a product roadmap from identification through to impact measurement.
• Experience working in agile, cross-functional teams alongside Engineering and Product.
• Data-driven mindset with proficiency in Google Search Console, Adobe Analytics, and BI platforms.
• Understanding of user experience (UX) principles and their application to product design.

Culture & Benefits

• Exclusive employee discount and access to sample sales.
• 25 days paid annual leave plus one additional celebration day.
• Performance-related bonus and private medical care scheme.
• Flexible benefits allowance, which can be taken as extra cash or used for other benefits.
• Summer hours: early finish at 3pm on Fridays during June, July, and August.
• Personalized learning opportunities and career development experiences.