Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Scaling borrowing products across the UK and new international markets with an accent on global positioning and go-to-market strategies. Focus on defining value propositions for lending products and translating customer insights into actionable product growth.

Location: Hybrid (London, UK)

Salary: £78,000 - £98,000

Company

A digital bank on a mission to make money work for everyone by replacing traditional banking with transparent, user-centric financial products.

What you will do

• Shape global borrowing propositions and adapt positioning for new country launches based on local market dynamics.
• Own end-to-end GTM plans for new features, collaborating with product, design, and research teams.
• Drive product strategy using market intelligence, segmentation, and ideal customer profiling.
• Develop and test differentiated messaging frameworks to ensure value propositions resonate with target audiences.
• Translate qualitative and quantitative customer insights into actionable personas and buyer journeys.
• Partner with legal and compliance teams to ensure all messaging aligns with FCA and regulatory requirements.

Requirements

• Proven experience as a product marketer, ideally with borrowing or lending products.
• Track record of successfully launching new products into market.
• Ability to operate in ambiguity and drive growth across multiple markets.
• Strong data-driven decision-making skills and comfort with complex metrics.
• Experience working with technical teams to build consumer-facing products.
• Must be based in London for a hybrid work arrangement.

Culture & Benefits

• Flexible working hours based on trust and team needs.
• Annual learning budget of £1,000 for books, training courses, and conferences.
• Hybrid work model with an office located next to Liverpool Street station.
• Inclusive environment with a strong focus on diversity and equal opportunity.

Hiring process

• Recruiter phone call (30 mins).
• Initial Google Meet call (30 mins).
• Case study review call (45 mins).
• Two final interviews via Google Meet (45-60 mins each).