Product Marketing Manager (B2B SaaS)

TL;DR

Product Marketing Manager (B2B SaaS): Building the product marketing function from scratch for a fast-growing B2B SaaS business with an accent on positioning, messaging, and GTM strategy. Focus on designing sales enablement frameworks, executing end-to-end product launches, and driving commercial impact through competitive intelligence.

Location: Hybrid in London, UK

Salary: £55,000 – £75,000

Company

A fast-growing B2B SaaS business transitioning from organic growth to a scalable commercial phase.

What you will do

• Define and own messaging frameworks across products, ICPs, and personas to simplify complex offerings.
• Own the end-to-end GTM process for multiple product launches over the next 6–9 months.
• Build the sales enablement function from scratch, including battlecards and objection handling materials.
• Conduct competitive intelligence and win/loss analysis to inform commercial strategy.
• Manage product messaging across the website to improve conversion-focused content.
• Create high-impact product content, including use cases and case studies.

Requirements

• 4+ years of experience in Product Marketing specifically within B2B SaaS.
• Experience operating in high-growth or ambiguous environments.
• Proven track record of taking complex, multi-product offerings to market.
• Strong experience in GTM execution and sales enablement.
• Expertise in delivering end-to-end product launches.
• Must be based in London for hybrid work.

Culture & Benefits

• High-impact "builder" role sitting at the intersection of product, sales, and marketing.
• Opportunity to establish a function from zero and shape market perception.
• Direct collaboration with a newly appointed CMO.
• Dynamic environment focused on pipeline and revenue impact.