Creative Strategist (Performance Marketing)

TL;DR

Creative Strategist (Performance Marketing): Developing strategic creative concepts for paid video UA campaigns with an accent on data-driven storytelling and performance optimization. Focus on analyzing metrics like ROAS and CTR to translate insights into high-converting video assets.

Location: Hybrid (3 days per week in the office)

Salary: from 4200 EUR

Company

Flo is the world’s #1 health & fitness app on a mission to build a better future for female health.

What you will do

• Develop strategic creative concepts for paid video campaigns across social platforms.
• Analyze performance data (CTR, CR, ROAS, engagement) to identify growth opportunities.
• Write sharp creative briefs that translate insights into clear direction for designers, writers, and video editors.
• Partner with UA and growth teams to test hypotheses and scale winning creatives.
• Review and optimize creative iterations to ensure alignment with brand and business goals.
• Monitor cultural trends and emerging AI creative tools to inform future campaigns.

Requirements

• 2+ years in performance marketing, creative strategy, or growth marketing roles.
• Portfolio showing data-driven creative concepts that delivered measurable results.
• Deep understanding of paid social creative performance and testing methodologies.
• Fluency in English and ability to craft ideas for a global (especially US) audience.
• Proficiency with project management tools such as Jira, Confluence, and Google Workspace.

Nice to have

• Familiarity with budgeting and resource allocation for creative projects.
• Experience working collaboratively with writers, motion designers, and video editors.

Culture & Benefits

• Competitive salary, annual reviews, and performance incentive scheme.
• Comprehensive leave: paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for all types of parents.
• 5-week fully paid sabbatical at 5-year anniversary.
• Accelerated professional growth and learning support.
• Health, pension, and wellbeing perks, including Flo Premium for friends and family.